Amazon Rebrands "Twitch Prime" to "Prime Gaming" To Woo Gamers

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Amazon, the monolith that owns Twitch, has rebranded its gaming offerings, previously called Twitch Prime, to Prime Gaming.

This move puts the gaming service on par with Amazon’s other Prime offerings, including music, reading, and the shipping services that made Amazon famous.

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Prime Gaming is the new name for Amazon’s video game offerings.

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[{"selector":"#anim-6425d1d1-80f5-4e04-a4c9-cd0365f86c85 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Included with an Amazon Prime subscription, Prime Gaming offers Amazon customers a variety of exclusive video game content. Learn more

As Amazon is the parent company of Twitch, the popular streaming service, Prime Gaming incorporates the platform into its Prime Gaming offerings.

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