Consumers have had to learn to contend with that conundrum since the first online shopping order was placed in 1984.
It’s simple enough if you’re purchasing something you’ve used for years, such as a favorite pair of socks or a tried-and-true shampoo—but can be a little trickier if you’ve never interacted with a product in real life before.
For many consumers, the answer is in online reviews. Being able to read other customers’ unfiltered reactions to a product can be invaluable.
Just by scrolling through a few comments, online shoppers can gauge a product’s quality, find out how it held up over time, and sometimes even see photos and videos of it in real life.
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