What Shoppers Look For When Buying Online 

Whether online or in-store, a bad shopping experience can be memorable for all of the wrong reasons. 

E-commerce platforms—large stores like Amazon and Target leading the way with small mom-and-pop shops learning from their example—are all battling it out for attention from customers.

Companies must attract the attention of customers, while also gaining loyalty and positive reviews.

The data shows that experienced shoppers are aware of this and prefer some incentives over others.

If e-commerce sites are going to get their target buyer to prefer online shopping to the instant gratification of shopping in-person, they need to sweeten the deal.


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